Sándor Sóvágó earned a degree in Mathematics from the University of Debrecen, followed by a Marketing degree from the University of Gödöllő. He began his professional career by founding a public opinion research company, which initially concentrated on market research with an emphasis on economic topics. The company gained early recognition by accurately forecasting the outcome of the 1994 mayoral election in Debrecen. Since then, it has conducted local surveys for virtually every parliamentary and municipal election in Hungary. In recent years, the firm has regularly published nationwide research on current political issues and party preferences, contributing to public discourse with data-driven insights.